Ag Sales – Strategies for Success – June 2025
Course Outline
This two-day course on Ag Sales: Strategies for Success is designed to provide agribusiness professionals with essential skills and techniques for effective sales in the agricultural sector. Focusing on relationship-building, strategic selling, and value-based communication, the course empowers participants to meet the unique demands of ag sales. Through interactive workshops, real-world case studies, and role-playing, attendees will learn how to engage clients, build long-term trust, and create compelling value propositions that resonate with the agricultural market. Participants will leave equipped with the skills to build relationships, communicate effectively and close sales confidently.
Location
Holiday Inn, Geelong, Victoria
(Accommodation available by calling)
Dates
June 11 – 12, 2025
Cost
$2500 (includes all course materials, morning tea, afternoon tea and lunch)
Learning Objectives
- Develop effective sales strategies tailored to the agricultural industry.
- Build skills for establishing strong, trusted client relationships.
- Understand value-based selling and how to communicate solutions that address customer needs.
- Apply sales techniques in real-world agribusiness scenarios to build confidence and effectiveness.
Upon completion, you will earn a Certificate of Completion from the Marcus Oldham College Centre for Professional Development.
Who is this course for?
This course is ideal for sales professionals, account managers, business development representatives, and anyone in the agribusiness sector looking to improve their sales effectiveness.